Welcome to the Tuesday Company blog: 21st Century Field Organizing!
Maybe this world is new to you; maybe you manage a small campaign and are looking for an edge; maybe you ran a successful digital organizing campaign at a local level and are trying to figure out how to scale your work to a statewide election. (If so – congrats on the promotion!)
No matter where you are in this process, the Tuesday Company can help you improve your digital campaign infrastructure, so we can all help get the right people elected.
Continue reading “Welcome!”
The 2018 midterm elections witnessed many historic firsts across the country, with the Times calling it the most “diverse set of candidates” to ever run for Congress. Over 400 women, people of color, and LGBTQ candidates ran successful House, Senate, and governor races, pointing to a “shift in the kinds of Americans choosing to pursue public service through elected office.” Team worked with over one hundred campaigns, non profits, and unions in 2018, including every targeted red to blue congressional race. These clients blazed new ground in their messaging, the districts they won, and the tools they used to innovate. In doing so, they flipped the House of Representatives for the Democratic Party. Continue reading “Reaching Voters Where They Are: Team and the 2018 Midterm Elections”
The Tuesday Company recently introduced the Team Chat feature as a space for “volunteers to ask logistical questions, learn more about the cause, and connect with the campaign on an interpersonal level.” It is also a critical, go-to channel for staffers to communicate with all their volunteers. With Team Chat, we are seeing a greater focus on building personal relationships between organizers and volunteers that go beyond a single issue or office visit.
For Emily, an organizer with the Minnesota Democratic–Farmer–Labor Party, Team Chat dramatically increased the number of people sending messages to their friends for her campaign. “The feature has made the app a lot more effective for the campaign,” she said. “Our volunteers weren’t really using it until we started messaging them directly over Team Chat.”
Continue reading “Building Relational Community: forging personal connections over Team Chat”
With about one week to go before the midterm elections, voter enthusiasm is at its highest level in over twenty years. Americans are “unusually engaged with this year’s midterms,” with heightened enthusiasm notably among voters who favor Democratic over Republican candidates.
Efforts to “reach” voters have historically been impersonal, short-term solutions; whether that entails surveying a potential voter over the telephone or sending a mass text to thousands of strangers at once. “Relational organizing” instead frames the issue of voter participation as community building work that goes beyond the conventional election cycle.
Continue reading “Relational Organizing Meets Tech: Building Community thru Team”
Renowned community organizer Marshall Ganz recently wrote in The Nation that while “organizing is rooted in our everyday capacity for relating to each other,” it is ultimately about “bringing individuals together to form constituencies exercising their voices.” With about a month left until the 2018 midterm elections, there has never been a more crucial time for campaign organizers to not only manage and engage, but to retain, volunteers in their communities.
Continue reading “A Space for Direct Mobilization: an app built by organizers for organizers”
Using Team to Amplify Your Campaign’s Message
Rising enthusiasm among the Democratic voting base, popularly dubbed the “blue wave”, has been a topic of interest since the 2016 presidential election. Harry Enten, a CNN Politics senior writer and analyst, recently went as far as to describe the sprint to the November midterms as a “blue blizzard.”
This month, Reuters reported that voter engagement in the 2018 U.S. midterm races has been “feverish,” with primaries in notable swing states showing sharp increases in participation. Local outlets have even reported record-setting surges in voter registration, with races in Tennessee, Michigan, and Connecticut outperforming previous years in turnout.
Continue reading “Plugging into the Blue Wave”
Coming out of the 2016 Presidential Election, political organizers were forced to confront a reality that advertisers have understood for decades: attention capture is the key to successfully convincing people to pick a product or a candidate. The frustrating truth is that Donald Trump commanded an outsize level of attention across media and became president, in large part, because of it.
The exponential nature of technological proliferation has made the halcyon days of 2008 with its micro-targeted Presidential campaign bus ads feels like it was far longer than a decade ago, and the unique ability of the Trump campaign to demand eyes and ears and clicks, has forever and absolutely changed the arena of political attention jockeying. It is easy to see trends in the data that would convince even the most skeptical old-media believer that the future of political organizing is online. And this is especially true for Democratic candidates with the opportunity to harness organic digital advocacy outfits.
Continue reading “Political Attention Hogs and How to Be One”
A recent poll from the Pew Research Center found that 62 percent of millennials are “looking forward” to the 2018 midterm elections, with registered voters expressing an even stronger support for Democratic congressional candidates than in the past. At its core, Team was created to meet these volunteers and voters where they are: online. Continue reading “Putting Yourself in Your Volunteer’s Shoes”