Welcome to the Tuesday Company blog!
Maybe this world is new to you; maybe you manage an advocacy organization and are looking for an edge; maybe you ran a successful digital organizing campaign at a local level and are trying to figure out how to scale your work to a statewide election. (If so – congrats on the promotion!)
No matter where you are in this process, The Tuesday Company can help you improve your digital campaign infrastructure, so we can all help get the right people elected.
We are very excited to share that The Tuesday Company has acquired VoteWithMe.
In an age where the news cycle feels overwhelming and disinformation spreads fast, voter-to-voter contact will be the most crucial tactic to shoring up support in 2020. We are thrilled to merge the two most successful relational voter contact products under one roof, to better serve progressive campaigns and causes.
Since 2016, thousands of campaigns and organizations used our flagship product, Team, to connect with their supporters online. Team quickly became the leading tool to manage organizer-supporter relationships, and to provide supporters with tangible ways to take action within their own communities.
Continue reading “VoteWithMe Announcement”
Building Team, we uncovered a major source of pain for organizations and their supporters. Supporters get pumped about a candidate or cause at an event, through a debate, or from social media. They go to the organization’s website, type in their email and phone number, and they wait. And wait, and wait, and wait. Usually, it takes weeks (or even months!) for organizations to make a first contact attempt through a phone bank. Contact rates at that point average as low as 20%. And when contact is made, enthusiasm has waned.
Team offers the most battle-tested answer to this problem: bring the relationship between organizers and supporters online. Last year, we added Chat to Team, turning our app into an instant messaging platform for organizers and supporters. Supporters who were greeted by an organizer were 4x as likely to complete a relational organizing task than those who weren’t, resulting in significantly more than 4x as many messages sent. Continue reading “Now In Team: Group Chat”
We built Team to help organizations turn their supporters into better stewards. In 2019, stewardship means more than talking to strangers at doors: it means sharing online, to one’s own community. Last year, supporters of our clients used Team to share tens of thousands of pieces of content online using their Facebook walls. But since then, we’ve heard that supporters want to be able to signal boost their causes on more platforms than just Facebook. That’s why we’re thrilled to announce it’s now possible for supporters on Team to share content to anywhere, including Twitter, WhatsApp, SMS, and Facebook Messenger. Continue reading “Now In Team: Share Drawer”
In our organizing experience, it did not matter what tool a campaign used; what mattered most was getting our volunteers to use it. The Tuesday Company is proud that Team is the only digital tool that allows organizers to build relationships with volunteers at scale – all in a way that organizers get credit for in VAN! Now, we are proud to connect volunteers with each other in order to build powerful digital communities that facilitate long-term movement-building.
Our new community features were developed after completing dozens of practitioner interviews, conducting extensive user testing, and understanding insights from over 2,700 midterm clients, including all the Red-to-Blue congressional races that used Team via the DCCC. Continue reading “Community Features”
Organizers building movements spend months and even years gathering data about the people they need to reach. But we all know the data isn’t always accurate, or complete, or usable.
Organizers also spend thousands of hours a month recruiting supporters. In the strongest programs, organizers recruit those supporters from the communities of their target audience. The most innovative organizing efforts try to drive the conversations between supporters and volunteers based on the data they gather. But what if we could empower volunteers to use their own data to talk to their friends, and report back to the organization? Now with Team, organizers can. Continue reading “Now in Team: Distributed organizing”
As the second round of Democratic primary debates gets under way, 20 candidates desperate to stand out from one another once again stand up together in front of the American people. In the preparation-rush to be set up for success in the debates and beyond, candidates have fretted about everything from the lack of scheduling randomization to height differences – at the time, Governor Hickenlooper (6’2”) quipped that he might “might try to find some stiletto heels” to further attempt to stand out.
Continue reading “Standing Out, No Stilettos Required”
While he was the National Field Organizer for President Barack Obama in 2012, Jeremy Bird realized the power behind community organizing: building relationships. Bird is now the president and co-founder of 270 Strategies, a consulting firm that partners with campaigns, companies, and causes. Since 2013, the firm has particularly championed the integration of digital strategy in grassroots organizing:
Continue reading “#TeamThoughts with Jeremy Bird”