Using Team to Amplify Your Campaign’s Message
Rising enthusiasm among the Democratic voting base, popularly dubbed the “blue wave”, has been a topic of interest since the 2016 presidential election. Harry Enten, a CNN Politics senior writer and analyst, recently went as far as to describe the sprint to the November midterms as a “blue blizzard.”
This month, Reuters reported that voter engagement in the 2018 U.S. midterm races has been “feverish,” with primaries in notable swing states showing sharp increases in participation. Local outlets have even reported record-setting surges in voter registration, with races in Tennessee, Michigan, and Connecticut outperforming previous years in turnout.
Mobilization at this scale is made possible by plugging volunteers into an accessible and coordinated campaign structure that meets them where they are – on their smartphones. More than that, once mobilized, volunteers should be activating their own social networks. By encouraging users to not only share content with their friends, but to review their outreach and to send personalized follow-up messages, Team provides progressive campaigns with the technological infrastructure that they need to thrive in the digital age.
The power of this “friend-to-friend outreach”, also known as “relational organizing”, has been shown to be twice as effective as traditional outreach for the average voter and six times more effective for low propensity voters. True friend-to-friend contact increases the likelihood of engagement by at least 2x in the general population and 8x among marginalized communities, with increased likelihood of engagement hinging upon the social capital of volunteers.
In the age of the political mass text, it’s no surprise that relational organizing software like Team is being used as text messages “are read at higher rates than emails and are less invasive than phone calls.” Update those texts from coming from unknown numbers to coming from friends a voter knows, and you have the potential to contact every voter in the most compelling way possible.
We’ve built technology to make all that possible. On average, volunteers who use the Team app have 340 contacts on their phone; some 10% of volunteers even have over 1000 contacts. By having volunteers only contact people that they personally know, Team enables campaigns to amplify their social media message to otherwise difficult-to-reach demographics. With Team, every text, email, phone call, and Facebook message comes to a prospective voter or volunteer from someone that they can trust.