Reaching Voters Where They Are: Team and the 2018 Midterm Elections


The 2018 midterm elections witnessed many historic firsts across the country, with the Times calling it the most “diverse set of candidates” to ever run for Congress. Over 400 women, people of color, and LGBTQ candidates ran successful House, Senate, and governor races, pointing to a “shift in the kinds of Americans choosing to pursue public service through elected office.” Team worked with over one hundred campaigns, non profits, and unions in 2018, including every targeted red to blue congressional race. These clients blazed new ground in their messaging, the districts they won, and the tools they used to innovate. In doing so, they flipped the House of Representatives for the Democratic Party.

Among the campaigns that used Team during this election cycle, thirteen of the candidates were women. Notably, Abbie Finkenauer and Cindy Axne of Iowa’s first and third districts, respectively, were the first women Iowa voters have ever sent to serve in the House. Team helped Angie Craig of Minnesota’s second district, who became the first openly LGBTQ mother elected to Congress. Team also helped flip districts in typical Republican strongholds across the South, for such women-run campaigns as that of Lizzie Fletcher of Texas’ seventh, whose Houston House has been GOP-controlled for over fifty years, and Debbie Mucarsel-Powell, a first-generation immigrant from Ecuador who won Florida’s twenty-sixth. Haley Stevens of Michigan’s eleventh and Susan Wild of Pennsylvania’s seventh also used Team to see some of the highest voter turnouts their districts have recorded in recent history.

Team was additionally highlighted in several key races championed by people of color, including that of Sharice Davids, a member of the Ho-Chunk Nation and the first openly LGBTQ representative from Kansas’ third district, and Andy Kim, a candidate from New Jersey’s third district who is the son of South Korean immigrants. High-profile campaigns run in New York’s nineteenth and twenty-second districts also used Team, such as that of Anthony Brindisi, whose district has traditionally leaned Republican, and Antonio Delgado, a Harvard Law graduate and Rhodes scholar.

Team was vital in assisting a “trio of Democratic women” (Amy Luria, Abigail Spanberger, and Jennifer Wexton) unseat the Republican incumbents of Virginia’s second, seventh, and tenth districts. The campaigns for Colin Allred of Texas’ thirty-second, Sean Casten of Illinois’ sixth, Tom Malinowski of New Jersey’s seventh, and Jason Crow of Colorado’s sixth also employed Team to flip longtime-GOP strongholds into critical wins for the Democrats.

The midterms effectively transformed the “House in terms of gender, age and ethnicity”, and Team is just getting started. It’s more important than ever that Democrats reach voters where they are – with the right message from the right messenger. Team made that possible for these inspiring candidates. Team continues to to be used for building a more representative democracy for millions of Americans across the country.

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