Sharing Kindness through Social Media

Reflecting on Stand Up for Ohio’s Partnership with Team

In recent election cycles, there has been a transformation in the ways voters, particularly young Democrats, associate civic engagement with technology.

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A “new wave of startups focused on helping volunteers catapult progressives into office” has been fundamental in changing the way communities are contacted and embedded into the political movements that affect them the most.

By harnessing the power of relational organizing, Team helped facilitate these personalized conversations between voters and campaigns across the country in a political landscape where mass texts, robocalls, and spam tools are increasingly distrusted. Through features like friend-to-friend outreach, conversation tasks, and Team Chat, over one hundred campaigns, non-profits, and unions were able to Take Back the House using Team in 2018.

Stand Up for Ohio and the Ohio Organizing Cooperative ran a statewide independent expenditure in support of Proposal One, a ballot initiative focused on reducing the criminal penalties associated with obtaining, possessing, and using illegal drugs. The initiative prioritized access to evidence-based treatment and recovery programs for affected individuals.

Last year, over 50,000 Americans died of an opiates-related overdose. Few families are untouched by addiction, but it remains one of the hardest subjects to organize around. What happens when you start a conversation about it in Team? By using Team to  share visually-engaging media, personal stories, and consistent outreach, Ohioans were able to build a powerful digital community that was motivated to volunteer and put their faith into action. Stand Up for Ohio demonstrated particularly high rates of content sharing using tools like Team Chat, where organizers could directly manage and hold volunteers accountable to tasks and actions that are vital to the cause.

Carlos, an organizer with Stand Up Ohio, sought to

use Team as a way to build deep, long-term relationships with his volunteers. He specifically found that Team helped him organize more effectively because he was “able to relate to whoever [he was] talking to,” in contrast to the unfamiliarity and low response rates affiliated with mass text distribution tools.

Team was designed for organizing these kinds of tough conversations. By empowering volunteers to have genuine, trust-based conversations online, Team gave Stand Up for Ohio a space to move hearts and minds in great numbers on social media.

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Above: social graph of Stand Up Ohio members (the larger dark blue dots), sharing content with their communities (the light blue dots).

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