Organizers building movements spend months and even years gathering data about the people they need to reach. But we all know the data isn’t always accurate, or complete, or usable.
Organizers also spend thousands of hours a month recruiting supporters. In the strongest programs, organizers recruit those supporters from the communities of their target audience. The most innovative organizing efforts try to drive the conversations between supporters and volunteers based on the data they gather. But what if we could empower volunteers to use their own data to talk to their friends, and report back to the organization? Now with Team, organizers can.
Volunteers on Team can now be prompted to expand an organization’s target universe by reaching out to their friends – even if those contacts don’t appear on the lists that their organization has provided them.
We built this because supporters on Team were eager to find new ways to reach their communities on behalf of their causes, and because our clients understand that supporters know their communities better than anyone. That means supporters often know about a family member, friend or colleague that their organization doesn’t, and they want to contact those people – and be acknowledged for doing so. Our clients wanted to empower their supporters in this way because they saw opportunities to expand their universes, and to give their volunteers more ways to have an impact.
In keeping with our organizer roots, we designed this feature to meet our clients’ expectations about data return: if there’s no record of a conversation (with clear identifying information), it didn’t happen! We designed Team’s distributed organizing functionality to meet those expectations while also honoring our most important commitment to our volunteers: to protect and keep private their data. That’s whyTeam prompts volunteers to return information about their distributed organizing through survey questions, in which they are explicitly asked to provide the name and contact info of the person they reached out to. This ensures that the conversation can be recorded in the fullest way. We never return to a client the data of a supporter or their friend without explicit permission. Additionally, that information does not constitute an “opt-in” from the contacted voter, and cannot be used as the basis for any communication outside of Team that does require an opt-in.
From movement-building programs in black and brown communities, to census work, to campus organizing, we’ve seen an immediately positive response from clients and volunteers thrilled to use Team’s latest feature. If you’re interested in learning more, please contact firstname.lastname@example.org