Renowned community organizer Marshall Ganz recently wrote in The Nation that while “organizing is rooted in our everyday capacity for relating to each other,” it is ultimately about “bringing individuals together to form constituencies exercising their voices.” With about a month left until the 2018 midterm elections, there has never been a more crucial time for campaign organizers to not only manage and engage, but to retain, volunteers in their communities.
Using Team to Amplify Your Campaign’s Message
Rising enthusiasm among the Democratic voting base, popularly dubbed the “blue wave”, has been a topic of interest since the 2016 presidential election. Harry Enten, a CNN Politics senior writer and analyst, recently went as far as to describe the sprint to the November midterms as a “blue blizzard.”
This month, Reuters reported that voter engagement in the 2018 U.S. midterm races has been “feverish,” with primaries in notable swing states showing sharp increases in participation. Local outlets have even reported record-setting surges in voter registration, with races in Tennessee, Michigan, and Connecticut outperforming previous years in turnout.
Coming out of the 2016 Presidential Election, political organizers were forced to confront a reality that advertisers have understood for decades: attention capture is the key to successfully convincing people to pick a product or a candidate. The frustrating truth is that Donald Trump commanded an outsize level of attention across media and became president, in large part, because of it.
The exponential nature of technological proliferation has made the halcyon days of 2008 with its micro-targeted Presidential campaign bus ads feels like it was far longer than a decade ago, and the unique ability of the Trump campaign to demand eyes and ears and clicks, has forever and absolutely changed the arena of political attention jockeying. It is easy to see trends in the data that would convince even the most skeptical old-media believer that the future of political organizing is online. And this is especially true for Democratic candidates with the opportunity to harness organic digital advocacy outfits.
A recent poll from the Pew Research Center found that 62 percent of millennials are “looking forward” to the 2018 midterm elections, with registered voters expressing an even stronger support for Democratic congressional candidates than in the past. At its core, Team was created to meet these volunteers and voters where they are: online. Continue reading “Putting Yourself in Your Volunteer’s Shoes”
Essential to any powerful and efficient digital campaign outlet is prime organization. We told you briefly before about how simple and easy it is to empower your volunteers on Team, but this is all the more instrumental if you can keep track of all of the data. Well, Team does that too!
Team allows campaigns to build out their digital volunteering function simply and easily, but to most effectively use these volunteers, campaign staff need to be familiar with the Team Dashboard.
Think of the Dashboard as mission control for your digital campaigning outfit. There are two key ways for digital volunteers to help spread your message: by sharing campaign content on their Facebook pages and through direct, friend-to-friend outreach. You can facilitate both from the Campaign Management tab.
If you’re here, you’ve done the hard part. You’ve downloaded Team, created an account, found your friends, and shared an urgent message from one of your Teams to your friends. You’ve found a way to support the campaigns and causes you care about digitally. . But don’t pat yourself on the back just, yet because there is one more essential step: review your outreach with the campaign! Continue reading “Team Tip #3: Reviewing Outreach”