We built Team to help organizations turn their supporters into better stewards. In 2019, stewardship means more than talking to strangers at doors: it means sharing online, to one’s own community. Last year, supporters of our clients used Team to share tens of thousands of pieces of content online using their Facebook walls. But since then, we’ve heard that supporters want to be able to signal boost their causes on more platforms than just Facebook. That’s why we’re thrilled to announce it’s now possible for supporters on Team to share content to anywhere, including Twitter, WhatsApp, SMS, and Facebook Messenger. Continue reading “Now In Team: Share Drawer”
In our organizing experience, it did not matter what tool a campaign used; what mattered most was getting our volunteers to use it. The Tuesday Company is proud that Team is the only digital tool that allows organizers to build relationships with volunteers at scale – all in a way that organizers get credit for in VAN! Now, we are proud to connect volunteers with each other in order to build powerful digital communities that facilitate long-term movement-building.
Our new community features were developed after completing dozens of practitioner interviews, conducting extensive user testing, and understanding insights from over 2,700 midterm clients, including all the Red-to-Blue congressional races that used Team via the DCCC. Continue reading “Community Features”
Organizers building movements spend months and even years gathering data about the people they need to reach. But we all know the data isn’t always accurate, or complete, or usable.
Organizers also spend thousands of hours a month recruiting supporters. In the strongest programs, organizers recruit those supporters from the communities of their target audience. The most innovative organizing efforts try to drive the conversations between supporters and volunteers based on the data they gather. But what if we could empower volunteers to use their own data to talk to their friends, and report back to the organization? Now with Team, organizers can. Continue reading “Now in Team: Distributed organizing”
As the second round of Democratic primary debates gets under way, 20 candidates desperate to stand out from one another once again stand up together in front of the American people. In the preparation-rush to be set up for success in the debates and beyond, candidates have fretted about everything from the lack of scheduling randomization to height differences – at the time, Governor Hickenlooper (6’2”) quipped that he might “might try to find some stiletto heels” to further attempt to stand out.
While he was the National Field Organizer for President Barack Obama in 2012, Jeremy Bird realized the power behind community organizing: building relationships. Bird is now the president and co-founder of 270 Strategies, a consulting firm that partners with campaigns, companies, and causes. Since 2013, the firm has particularly championed the integration of digital strategy in grassroots organizing:
In addition to her work as a neuroscientist, Dr. Terry Jo Vetters Bichell is a newly elected official in Davidson County, Tennessee. As the second-most populous county in the state, it was a crucial battleground for Democrats looking to flip seats from red-to-blue during the most recent midterm elections:
RaCarol Woodard spent most of her day helping folks “get amped about voting” as a Relational and Digital Organizer for the Victory Tennessee campaign in 2018. Using digital apps like Team have made it easier for her to connect potential volunteers to organizers on the ground:
It’s kind of neat that in this day and age, an app can really push people to not only vote, but to volunteer. To be a good organizer, you need to have a good team. You also need to have a good group of volunteers: people that want to do the job. Continue reading “#TeamThoughts with RaCarol Woodard”
Aidan Levinson, a high school senior from Lehigh County, Pennsylvania, recently volunteered for Susan Wild’s successful bid for PA-07. As a self-described “tech guru,” Levinson has long recognized the importance of social media in political engagement:
Team is called “Team” because everyone gets to be a part of it. You’re on your phone 24/7. You might as well do something that will make a difference.
Roslyn Simpson served as a Field Organizer for Susan Wild, a newly elected Democrat in Pennsylvania’s 7th Congressional District. Hailing from Washington, D.C., Simpson wanted to get involved in the most recent midterm elections to help elect a woman to Congress. Describing herself as a technology “rookie,” Simpson was somewhat intimidated by digital tools until she started using Team:
I got on-board and now I’m addicted to it. I use [Team] when I have any downtime because I really feel like it reaches a lot of volunteers, and in turn, those volunteers are reaching a lot of people. What it has provided to volunteers is unique, and it reaches so many people who can’t physically volunteer, canvass, or phone bank.
As the Relational Organizing Director of the Tennessee Coordinated Campaign in 2018, Nicholas Maines is well-aware of the power of meeting voters where they are, online:
We are definitely missing a huge part of the electorate when we are sticking to the tried-and-true methods. We have to figure out a way to reach out to these individuals, whether it be through their friends or through digital means. We have to find a way to them, instead of trying to bring them to us. Who are you going to trust more? Are you going to trust your best friend, or are you going to trust some random person who shows up at your door?