You’re on Team! Congratulations! Now, you’re ready to take control over your own data and network, by volunteering on social media. In this post, we’ll outline how to make your voice heard in the most impactful ways. Specifically, we’ll cover sharing content and sending personal messages to individual friends. Both of these methods have proven to increase support for candidates and causes you care about.
Inspiring volunteers is no easy task. Even the most passionate supporters sometimes balk at calls to action. Though door-knockers are important and phone-bankers are valuable, Democrats will need to engage new elements of their base who aren’t willing or able to get involved in those more traditional ways – or it will all be for naught.
The reality is that in today’s digital world, with today’s digital users, we should be focusing on creating digital volunteers who are ready and willing to fulfill easy and impactful tasks from their smartphones. Continue reading “Digital Volunteers for a Digital Age”
Social media giants are rushing to overhaul their platforms after facing tough questions from lawmakers, former employees, and investors last fall. As campaigns begin building their digital programs, Facebook has proven to be the best way to engage the maximum number of voters online and push them to the polls: while only 29% of American adults use Twitter every day, 79% use Facebook.
Here’s what campaigns need to know as Facebook rolls out their new policies — and how The Tuesday Company can help campaigns navigate the new digital landscape ahead of the 2018 midterms:
Embracing social media platforms’ unique capabilities can help campaigns optimize their voter outreach. Campaigns should build robust profiles and post clear, persuasive content that delivers a candidate’s vision. Be strategic about how and when you post and collect actionable feedback on social engagement: every like and share can inform and enhance future outreach.
Here’s how campaigns embrace social media and reach more voters:
Most voters are skeptical by nature. For proof, one need only look at the general approval ratings of politicians. The key to activating voters today is to reach them in a way that engenders trust, support, and the sense that they are being spoken to individually. The best way for campaigns to build this sort of rapport is to have volunteers introduce the candidate to their friends and families.
Reams of recent data from the 2016 races demonstrate the value of relational organizing. That is, we now know affirmatively that a text from a friend moves a voter more than a text from a stranger, in some cases increasing turnout by almost 5%. This feels intuitively right. Continue reading “Friend 2 Friend”
The world has changed drastically in the last ten years, and if your vision of how to best use campaign volunteers hasn’t changed, you won’t be winning many elections.
Campaigns rightly think of engaging voters as a game of numbers. The most successful strategies and tactics contact the most voters, turn those voters into volunteers, and leverage those volunteers into even more voter-contacts. The goal is to reach as many constituents as possible. Data has proven that the best way to maximize outreach is to connect with voters where they are; today, that means we need to reach them on their cell phones and on social media.
Campaigns that want to expand their voting base and turnout need to think about their digital volunteering infrastructure. Campaigns that don’t have this sort of infrastructure need to build one (we can help with that), and those that do have this sort of infrastructure should work to improve and scale it (we can help with that, too).