Building Team, we uncovered a major source of pain for organizations and their supporters. Supporters get pumped about a candidate or cause at an event, through a debate, or from social media. They go to the organization’s website, type in their email and phone number, and they wait. And wait, and wait, and wait. Usually, it takes weeks (or even months!) for organizations to make a first contact attempt through a phone bank. Contact rates at that point average as low as 20%. And when contact is made, enthusiasm has waned.
Team offers the most battle-tested answer to this problem: bring the relationship between organizers and supporters online. Last year, we added Chat to Team, turning our app into an instant messaging platform for organizers and supporters. Supporters who were greeted by an organizer were 4x as likely to complete a relational organizing task than those who weren’t, resulting in significantly more than 4x as many messages sent. Continue reading “Now In Team: Group Chat”
We built Team to help organizations turn their supporters into better stewards. In 2019, stewardship means more than talking to strangers at doors: it means sharing online, to one’s own community. Last year, supporters of our clients used Team to share tens of thousands of pieces of content online using their Facebook walls. But since then, we’ve heard that supporters want to be able to signal boost their causes on more platforms than just Facebook. That’s why we’re thrilled to announce it’s now possible for supporters on Team to share content to anywhere, including Twitter, WhatsApp, SMS, and Facebook Messenger. Continue reading “Now In Team: Share Drawer”
In our organizing experience, it did not matter what tool a campaign used; what mattered most was getting our volunteers to use it. The Tuesday Company is proud that Team is the only digital tool that allows organizers to build relationships with volunteers at scale – all in a way that organizers get credit for in VAN! Now, we are proud to connect volunteers with each other in order to build powerful digital communities that facilitate long-term movement-building.
Our new community features were developed after completing dozens of practitioner interviews, conducting extensive user testing, and understanding insights from over 2,700 midterm clients, including all the Red-to-Blue congressional races that used Team via the DCCC. Continue reading “Community Features”
While he was the National Field Organizer for President Barack Obama in 2012, Jeremy Bird realized the power behind community organizing: building relationships. Bird is now the president and co-founder of 270 Strategies, a consulting firm that partners with campaigns, companies, and causes. Since 2013, the firm has particularly championed the integration of digital strategy in grassroots organizing:
Continue reading “#TeamThoughts with Jeremy Bird”
In addition to her work as a neuroscientist, Dr. Terry Jo Vetters Bichell is a newly elected official in Davidson County, Tennessee. As the second-most populous county in the state, it was a crucial battleground for Democrats looking to flip seats from red-to-blue during the most recent midterm elections:
Continue reading “#TeamThoughts with Terry Jo Vetters Bichell”
RaCarol Woodard spent most of her day helping folks “get amped about voting” as a Relational and Digital Organizer for the Victory Tennessee campaign in 2018. Using digital apps like Team have made it easier for her to connect potential volunteers to organizers on the ground:
It’s kind of neat that in this day and age, an app can really push people to not only vote, but to volunteer. To be a good organizer, you need to have a good team. You also need to have a good group of volunteers: people that want to do the job. Continue reading “#TeamThoughts with RaCarol Woodard”
Aidan Levinson, a high school senior from Lehigh County, Pennsylvania, recently volunteered for Susan Wild’s successful bid for PA-07. As a self-described “tech guru,” Levinson has long recognized the importance of social media in political engagement:
Team is called “Team” because everyone gets to be a part of it. You’re on your phone 24/7. You might as well do something that will make a difference.
Continue reading “#TeamThoughts with Aidan Levinson”