The 2018 midterm elections witnessed many historic firsts across the country, with the Times calling it the most “diverse set of candidates” to ever run for Congress. Over 400 women, people of color, and LGBTQ candidates ran successful House, Senate, and governor races, pointing to a “shift in the kinds of Americans choosing to pursue public service through elected office.” Team worked with over one hundred campaigns, non profits, and unions in 2018, including every targeted red to blue congressional race. These clients blazed new ground in their messaging, the districts they won, and the tools they used to innovate. In doing so, they flipped the House of Representatives for the Democratic Party. Continue reading “Reaching Voters Where They Are: Team and the 2018 Midterm Elections”
The Tuesday Company recently introduced the Team Chat feature as a space for “volunteers to ask logistical questions, learn more about the cause, and connect with the campaign on an interpersonal level.” It is also a critical, go-to channel for staffers to communicate with all their volunteers. With Team Chat, we are seeing a greater focus on building personal relationships between organizers and volunteers that go beyond a single issue or office visit.
For Emily, an organizer with the Minnesota Democratic–Farmer–Labor Party, Team Chat dramatically increased the number of people sending messages to their friends for her campaign. “The feature has made the app a lot more effective for the campaign,” she said. “Our volunteers weren’t really using it until we started messaging them directly over Team Chat.”
Continue reading “Building Relational Community: forging personal connections over Team Chat”
Renowned community organizer Marshall Ganz recently wrote in The Nation that while “organizing is rooted in our everyday capacity for relating to each other,” it is ultimately about “bringing individuals together to form constituencies exercising their voices.” With about a month left until the 2018 midterm elections, there has never been a more crucial time for campaign organizers to not only manage and engage, but to retain, volunteers in their communities.
Continue reading “A Space for Direct Mobilization: an app built by organizers for organizers”
Using Team to Amplify Your Campaign’s Message
Rising enthusiasm among the Democratic voting base, popularly dubbed the “blue wave”, has been a topic of interest since the 2016 presidential election. Harry Enten, a CNN Politics senior writer and analyst, recently went as far as to describe the sprint to the November midterms as a “blue blizzard.”
This month, Reuters reported that voter engagement in the 2018 U.S. midterm races has been “feverish,” with primaries in notable swing states showing sharp increases in participation. Local outlets have even reported record-setting surges in voter registration, with races in Tennessee, Michigan, and Connecticut outperforming previous years in turnout.
Continue reading “Plugging into the Blue Wave”
A recent poll from the Pew Research Center found that 62 percent of millennials are “looking forward” to the 2018 midterm elections, with registered voters expressing an even stronger support for Democratic congressional candidates than in the past. At its core, Team was created to meet these volunteers and voters where they are: online. Continue reading “Putting Yourself in Your Volunteer’s Shoes”
Team allows campaigns to build out their digital volunteering function simply and easily, but to most effectively use these volunteers, campaign staff need to be familiar with the Team Dashboard.
Think of the Dashboard as mission control for your digital campaigning outfit. There are two key ways for digital volunteers to help spread your message: by sharing campaign content on their Facebook pages and through direct, friend-to-friend outreach. You can facilitate both from the Campaign Management tab.
Continue reading “Staffer Guide #1: Campaign Management”
You’re on Team! Congratulations! Now, you’re ready to take control over your own data and network, by volunteering on social media. In this post, we’ll outline how to make your voice heard in the most impactful ways. Specifically, we’ll cover sharing content and sending personal messages to individual friends. Both of these methods have proven to increase support for candidates and causes you care about.
Continue reading “Team Tips #2: Using Team”