RaCarol Woodard spent most of her day helping folks “get amped about voting” as a Relational and Digital Organizer for the Victory Tennessee campaign in 2018. Using digital apps like Team have made it easier for her to connect potential volunteers to organizers on the ground:
It’s kind of neat that in this day and age, an app can really push people to not only vote, but to volunteer. To be a good organizer, you need to have a good team. You also need to have a good group of volunteers: people that want to do the job. Continue reading “#TeamThoughts with RaCarol Woodard”
Aidan Levinson, a high school senior from Lehigh County, Pennsylvania, recently volunteered for Susan Wild’s successful bid for PA-07. As a self-described “tech guru,” Levinson has long recognized the importance of social media in political engagement:
Team is called “Team” because everyone gets to be a part of it. You’re on your phone 24/7. You might as well do something that will make a difference.
Continue reading “#TeamThoughts with Aidan Levinson”
As the Relational Organizing Director of the Tennessee Coordinated Campaign in 2018, Nicholas Maines is well-aware of the power of meeting voters where they are, online:
We are definitely missing a huge part of the electorate when we are sticking to the tried-and-true methods. We have to figure out a way to reach out to these individuals, whether it be through their friends or through digital means. We have to find a way to them, instead of trying to bring them to us. Who are you going to trust more? Are you going to trust your best friend, or are you going to trust some random person who shows up at your door?
Continue reading “#TeamThougths with Nicholas Maines”
The 2018 midterm elections witnessed many historic firsts across the country, with the Times calling it the most “diverse set of candidates” to ever run for Congress. Over 400 women, people of color, and LGBTQ candidates ran successful House, Senate, and governor races, pointing to a “shift in the kinds of Americans choosing to pursue public service through elected office.” Team worked with over one hundred campaigns, non profits, and unions in 2018, including every targeted red to blue congressional race. These clients blazed new ground in their messaging, the districts they won, and the tools they used to innovate. In doing so, they flipped the House of Representatives for the Democratic Party. Continue reading “Reaching Voters Where They Are: Team and the 2018 Midterm Elections”
The Tuesday Company recently introduced the Team Chat feature as a space for “volunteers to ask logistical questions, learn more about the cause, and connect with the campaign on an interpersonal level.” It is also a critical, go-to channel for staffers to communicate with all their volunteers. With Team Chat, we are seeing a greater focus on building personal relationships between organizers and volunteers that go beyond a single issue or office visit.
For Emily, an organizer with the Minnesota Democratic–Farmer–Labor Party, Team Chat dramatically increased the number of people sending messages to their friends for her campaign. “The feature has made the app a lot more effective for the campaign,” she said. “Our volunteers weren’t really using it until we started messaging them directly over Team Chat.”
Continue reading “Building Relational Community: forging personal connections over Team Chat”
Renowned community organizer Marshall Ganz recently wrote in The Nation that while “organizing is rooted in our everyday capacity for relating to each other,” it is ultimately about “bringing individuals together to form constituencies exercising their voices.” With about a month left until the 2018 midterm elections, there has never been a more crucial time for campaign organizers to not only manage and engage, but to retain, volunteers in their communities.
Continue reading “A Space for Direct Mobilization: an app built by organizers for organizers”
Using Team to Amplify Your Campaign’s Message
Rising enthusiasm among the Democratic voting base, popularly dubbed the “blue wave”, has been a topic of interest since the 2016 presidential election. Harry Enten, a CNN Politics senior writer and analyst, recently went as far as to describe the sprint to the November midterms as a “blue blizzard.”
This month, Reuters reported that voter engagement in the 2018 U.S. midterm races has been “feverish,” with primaries in notable swing states showing sharp increases in participation. Local outlets have even reported record-setting surges in voter registration, with races in Tennessee, Michigan, and Connecticut outperforming previous years in turnout.
Continue reading “Plugging into the Blue Wave”