We built Team to help organizations turn their supporters into better stewards. In 2019, stewardship means more than talking to strangers at doors: it means sharing online, to one’s own community. Last year, supporters of our clients used Team to share tens of thousands of pieces of content online using their Facebook walls. But since then, we’ve heard that supporters want to be able to signal boost their causes on more platforms than just Facebook. That’s why we’re thrilled to announce it’s now possible for supporters on Team to share content to anywhere, including Twitter, WhatsApp, SMS, and Facebook Messenger. Continue reading “Now In Team: Share Drawer”
In our organizing experience, it did not matter what tool a campaign used; what mattered most was getting our volunteers to use it. The Tuesday Company is proud that Team is the only digital tool that allows organizers to build relationships with volunteers at scale – all in a way that organizers get credit for in VAN! Now, we are proud to connect volunteers with each other in order to build powerful digital communities that facilitate long-term movement-building.
Our new community features were developed after completing dozens of practitioner interviews, conducting extensive user testing, and understanding insights from over 2,700 midterm clients, including all the Red-to-Blue congressional races that used Team via the DCCC. Continue reading “Community Features”
While he was the National Field Organizer for President Barack Obama in 2012, Jeremy Bird realized the power behind community organizing: building relationships. Bird is now the president and co-founder of 270 Strategies, a consulting firm that partners with campaigns, companies, and causes. Since 2013, the firm has particularly championed the integration of digital strategy in grassroots organizing:
In addition to her work as a neuroscientist, Dr. Terry Jo Vetters Bichell is a newly elected official in Davidson County, Tennessee. As the second-most populous county in the state, it was a crucial battleground for Democrats looking to flip seats from red-to-blue during the most recent midterm elections:
RaCarol Woodard spent most of her day helping folks “get amped about voting” as a Relational and Digital Organizer for the Victory Tennessee campaign in 2018. Using digital apps like Team have made it easier for her to connect potential volunteers to organizers on the ground:
It’s kind of neat that in this day and age, an app can really push people to not only vote, but to volunteer. To be a good organizer, you need to have a good team. You also need to have a good group of volunteers: people that want to do the job. Continue reading “#TeamThoughts with RaCarol Woodard”
Aidan Levinson, a high school senior from Lehigh County, Pennsylvania, recently volunteered for Susan Wild’s successful bid for PA-07. As a self-described “tech guru,” Levinson has long recognized the importance of social media in political engagement:
Team is called “Team” because everyone gets to be a part of it. You’re on your phone 24/7. You might as well do something that will make a difference.
As the Relational Organizing Director of the Tennessee Coordinated Campaign in 2018, Nicholas Maines is well-aware of the power of meeting voters where they are, online:
We are definitely missing a huge part of the electorate when we are sticking to the tried-and-true methods. We have to figure out a way to reach out to these individuals, whether it be through their friends or through digital means. We have to find a way to them, instead of trying to bring them to us. Who are you going to trust more? Are you going to trust your best friend, or are you going to trust some random person who shows up at your door?
Reflecting on Stand Up for Ohio’s Partnership with Team
In recent election cycles, there has been a transformation in the ways voters, particularly young Democrats, associate civic engagement with technology.
A “new wave of startups focused on helping volunteers catapult progressives into office” has been fundamental in changing the way communities are contacted and embedded into the political movements that affect them the most.
By harnessing the power of relational organizing, Team helped facilitate these personalized conversations between voters and campaigns across the country in a political landscape where mass texts, robocalls, and spam tools are increasingly distrusted. Through features like friend-to-friend outreach, conversation tasks, and Team Chat, over one hundred campaigns, non-profits, and unions were able to Take Back the House using Team in 2018.
The 2018 midterm elections witnessed many historic firsts across the country, with the Times calling it the most “diverse set of candidates” to ever run for Congress. Over 400 women, people of color, and LGBTQ candidates ran successful House, Senate, and governor races, pointing to a “shift in the kinds of Americans choosing to pursue public service through elected office.” Team worked with over one hundred campaigns, non profits, and unions in 2018, including every targeted red to blue congressional race. These clients blazed new ground in their messaging, the districts they won, and the tools they used to innovate. In doing so, they flipped the House of Representatives for the Democratic Party. Continue reading “Reaching Voters Where They Are: Team and the 2018 Midterm Elections”
Renowned community organizer Marshall Ganz recently wrote in The Nation that while “organizing is rooted in our everyday capacity for relating to each other,” it is ultimately about “bringing individuals together to form constituencies exercising their voices.” With about a month left until the 2018 midterm elections, there has never been a more crucial time for campaign organizers to not only manage and engage, but to retain, volunteers in their communities.