By: Michael Luciani | As seen on the Huffington Post
I worked on Hillary Clinton’s campaign as a field organizer in Michigan. Before the election, I was asked by more than a few Michigan voters about an ad running on their Facebook timelines: a South Park-like animation citing Clinton’s now infamous “super-predator” line from the 90s. Brad Parscale, Trump’s social media director, showed Bloomberg this ad in the days before November 8, adding that it was part of a broader effort of dark ads aimed at African American voters in Michigan and beyond. Our team wasn’t sure what to say ‒ we didn’t have a commensurate response to counteract these efforts online.
This was the “major voter suppression operations” a senior official for the Trump campaign described before the election, and it was part of the reason Trump won by just 12,000 votes in Michigan. The Trump campaign was releasing a flood of fake news, ads, and twitter bots online, but the Democrats failed to build a robust digital counterweight.
I would not have wanted Hillary’s team to confront bots and fake news with their own, and this is not the answer for the Democrats moving forward. Republicans have always focused their campaigns on advertisements over the airwaves, so it made sense for the new frontier of Republican campaigning to be attack ads online. For decades, Democrats have won elections by harnessing the power of their volunteers through door-to-door canvassing and grassroots movements. The time has come for Democrats to bring their strengths online.