Building Team, we uncovered a major source of pain for organizations and their supporters. Supporters get pumped about a candidate or cause at an event, through a debate, or from social media. They go to the organization’s website, type in their email and phone number, and they wait. And wait, and wait, and wait. Usually, it takes weeks (or even months!) for organizations to make a first contact attempt through a phone bank. Contact rates at that point average as low as 20%. And when contact is made, enthusiasm has waned.
Team offers the most battle-tested answer to this problem: bring the relationship between organizers and supporters online. Last year, we added Chat to Team, turning our app into an instant messaging platform for organizers and supporters. Supporters who were greeted by an organizer were 4x as likely to complete a relational organizing task than those who weren’t, resulting in significantly more than 4x as many messages sent.Continue reading “Now In Team: Group Chat”→
We built Team to help organizations turn their supporters into better stewards. In 2019, stewardship means more than talking to strangers at doors: it means sharing online, to one’s own community. Last year, supporters of our clients used Team to share tens of thousands of pieces of content online using their Facebook walls. But since then, we’ve heard that supporters want to be able to signal boost their causes on more platforms than just Facebook. That’s why we’re thrilled to announce it’s now possible for supporters on Team to share content to anywhere, including Twitter, WhatsApp, SMS, and Facebook Messenger.Continue reading “Now In Team: Share Drawer”→
In our organizing experience, it did not matter what tool a campaign used; what mattered most was getting our volunteers to use it. The Tuesday Company is proud that Team is the only digital tool that allows organizers to build relationships with volunteers at scale – all in a way that organizers get credit for in VAN! Now, we are proud to connect volunteers with each other in order to build powerful digital communities that facilitate long-term movement-building.
Our new community features were developed after completing dozens of practitioner interviews, conducting extensive user testing, and understanding insights from over 2,700 midterm clients, including all the Red-to-Blue congressional races that used Team via the DCCC. Continue reading “Community Features”→
You’re on Team! Congratulations! Now, you’re ready to take control over your own data and network, by volunteering on social media. In this post, we’ll outline how to make your voice heard in the most impactful ways. Specifically, we’ll cover sharing content and sending personal messages to individual friends. Both of these methods have proven to increase support for candidates and causes you care about.
Inspiring volunteers is no easy task. Even the most passionate supporters sometimes balk at calls to action. Though door-knockers are important and phone-bankers are valuable, Democrats will need to engage new elements of their base who aren’t willing or able to get involved in those more traditional ways – or it will all be for naught.
Embracing social media platforms’ unique capabilities can help campaigns optimize their voter outreach. Campaigns should build robust profiles and post clear, persuasive content that delivers a candidate’s vision. Be strategic about how and when you post and collect actionable feedback on social engagement: every like and share can inform and enhance future outreach.
Here’s how campaigns embrace social media and reach more voters:
I worked on Hillary Clinton’s campaign as a field organizer in Michigan. Before the election, I was asked by more than a few Michigan voters about an ad running on their Facebook timelines: a South Park-like animation citing Clinton’s now infamous “super-predator” line from the 90s. Brad Parscale, Trump’s social media director,showed Bloomberg this ad in the days before November 8, adding that it was part of a broader effort of dark ads aimed at African American voters in Michigan and beyond. Our team wasn’t sure what to say ‒ we didn’t have a commensurate response to counteract these efforts online.
This was the “major voter suppression operations” a senior official for the Trump campaign described before the election, and it was part of the reason Trump won by just 12,000 votes in Michigan. The Trump campaign was releasing a flood of fake news, ads, and twitter bots online, but the Democrats failed to build a robust digital counterweight.
I would not have wanted Hillary’s team to confront bots and fake news with their own, and this is not the answer for the Democrats moving forward. Republicans have always focused their campaigns on advertisements over the airwaves, so it made sense for the new frontier of Republican campaigning to be attack ads online. For decades, Democrats have won elections by harnessing the power of their volunteers through door-to-door canvassing and grassroots movements. The time has come for Democrats to bring their strengths online.