Tuesday Tips: How to Embrace Facebook as a Campaign Platform

Embracing social media platforms’ unique capabilities can help campaigns optimize their voter outreach. Campaigns should build robust profiles and post clear, persuasive content that delivers a candidate’s vision. Be strategic about how and when you post and collect actionable feedback on social engagement: every like and share can inform and enhance future outreach.

Here’s how campaigns embrace social media and reach more voters:

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Tuesday Tips: How to Make Compelling Videos on a Budget

Making videos to distribute online can be overwhelming, especially for campaigns working on a low budget. The good news is cheap videos with minimal production are often more persuasive online than expensive and over-produced videos.

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The most effective campaigns focus on producing many low-budget videos and strategically select which few messages merit professional production. Here’s how can campaigns can embrace cost-effective video production to drive social media engagement:

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Tuesday Tips: How to Drive Voter Engagement with Digital Content

Campaigns today are looking past traditional means of mobilizing voters to meet the digital age ‒ Facebook posts can also impact how people vote. This is especially important for progressive campaigns hoping to engage the rising American electorate: 88% of millennials and 74% of minority voters use Facebook on a daily basis. Campaigns must learn how to reach their target universe in the digital age of politics.

So what kind of content best drives engagement on social media? Videos, videos, and more videos!

Short, compelling videos ‒ not wordy posts ‒ have the biggest impact on social media. Facebook posts with videos attract 3x more likes than text-only ‒ and people gaze 5x longer at videos ​than ​static ​content. Campaigns can optimize voter outreach online with a high volume of low-cost videos. Remember that the best videos are those built for social media. As Facebook’s Sheryl Sandberg put it, “the most effective video ads are really built for social.”

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