Organizers building movements spend months and even years gathering data about the people they need to reach. But we all know the data isn’t always accurate, or complete, or usable.
Organizers also spend thousands of hours a month recruiting supporters. In the strongest programs, organizers recruit those supporters from the communities of their target audience. The most innovative organizing efforts try to drive the conversations between supporters and volunteers based on the data they gather. But what if we could empower volunteers to use their own data to talk to their friends, and report back to the organization? Now with Team, organizers can. Continue reading “Now in Team: Distributed organizing”
As the second round of Democratic primary debates gets under way, 20 candidates desperate to stand out from one another once again stand up together in front of the American people. In the preparation-rush to be set up for success in the debates and beyond, candidates have fretted about everything from the lack of scheduling randomization to height differences – at the time, Governor Hickenlooper (6’2”) quipped that he might “might try to find some stiletto heels” to further attempt to stand out.
Continue reading “Standing Out, No Stilettos Required”
RaCarol Woodard spent most of her day helping folks “get amped about voting” as a Relational and Digital Organizer for the Victory Tennessee campaign in 2018. Using digital apps like Team have made it easier for her to connect potential volunteers to organizers on the ground:
It’s kind of neat that in this day and age, an app can really push people to not only vote, but to volunteer. To be a good organizer, you need to have a good team. You also need to have a good group of volunteers: people that want to do the job. Continue reading “#TeamThoughts with RaCarol Woodard”
Aidan Levinson, a high school senior from Lehigh County, Pennsylvania, recently volunteered for Susan Wild’s successful bid for PA-07. As a self-described “tech guru,” Levinson has long recognized the importance of social media in political engagement:
Team is called “Team” because everyone gets to be a part of it. You’re on your phone 24/7. You might as well do something that will make a difference.
Continue reading “#TeamThoughts with Aidan Levinson”
Roslyn Simpson served as a Field Organizer for Susan Wild, a newly elected Democrat in Pennsylvania’s 7th Congressional District. Hailing from Washington, D.C., Simpson wanted to get involved in the most recent midterm elections to help elect a woman to Congress. Describing herself as a technology “rookie,” Simpson was somewhat intimidated by digital tools until she started using Team:
I got on-board and now I’m addicted to it. I use [Team] when I have any downtime because I really feel like it reaches a lot of volunteers, and in turn, those volunteers are reaching a lot of people. What it has provided to volunteers is unique, and it reaches so many people who can’t physically volunteer, canvass, or phone bank.
Continue reading “#TeamThoughts with Roslyn Simpson”
The 2018 midterm elections witnessed many historic firsts across the country, with the Times calling it the most “diverse set of candidates” to ever run for Congress. Over 400 women, people of color, and LGBTQ candidates ran successful House, Senate, and governor races, pointing to a “shift in the kinds of Americans choosing to pursue public service through elected office.” Team worked with over one hundred campaigns, non profits, and unions in 2018, including every targeted red to blue congressional race. These clients blazed new ground in their messaging, the districts they won, and the tools they used to innovate. In doing so, they flipped the House of Representatives for the Democratic Party. Continue reading “Reaching Voters Where They Are: Team and the 2018 Midterm Elections”
With about one week to go before the midterm elections, voter enthusiasm is at its highest level in over twenty years. Americans are “unusually engaged with this year’s midterms,” with heightened enthusiasm notably among voters who favor Democratic over Republican candidates.
Efforts to “reach” voters have historically been impersonal, short-term solutions; whether that entails surveying a potential voter over the telephone or sending a mass text to thousands of strangers at once. “Relational organizing” instead frames the issue of voter participation as community building work that goes beyond the conventional election cycle.
Continue reading “Relational Organizing Meets Tech: Building Community thru Team”