Tuesday Tips: How to Embrace Facebook as a Campaign Platform

Embracing social media platforms’ unique capabilities can help campaigns optimize their voter outreach. Campaigns should build robust profiles and post clear, persuasive content that delivers a candidate’s vision. Be strategic about how and when you post and collect actionable feedback on social engagement: every like and share can inform and enhance future outreach.

Here’s how campaigns embrace social media and reach more voters:

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Tuesday Tips: How to Make Compelling Videos on a Budget

Making videos to distribute online can be overwhelming, especially for campaigns working on a low budget. The good news is cheap videos with minimal production are often more persuasive online than expensive and over-produced videos.

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The most effective campaigns focus on producing many low-budget videos and strategically select which few messages merit professional production. Here’s how can campaigns can embrace cost-effective video production to drive social media engagement:

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Welcome!

Welcome to the Tuesday Company blog: 21st Century Field Organizing!

Maybe this world is new to you; maybe you manage a small campaign and are looking for an edge; maybe you ran a successful digital organizing campaign at a local level and are trying to figure out how to scale your work to a statewide election. (If so – congrats on the promotion!)

No matter where you are in this process, the Tuesday Company can help you improve your digital campaign infrastructure, so we can all help get the right people elected.

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