Making videos to distribute online can be overwhelming, especially for campaigns working on a low budget. The good news is cheap videos with minimal production are often more persuasive online than expensive and over-produced videos.
The most effective campaigns focus on producing many low-budget videos and strategically select which few messages merit professional production. Here’s how can campaigns can embrace cost-effective video production to drive social media engagement:
Continue reading “Tuesday Tips: How to Make Compelling Videos on a Budget”
The world has changed drastically in the last ten years, and if your vision of how to best use campaign volunteers hasn’t changed, you won’t be winning many elections.
Campaigns rightly think of engaging voters as a game of numbers. The most successful strategies and tactics contact the most voters, turn those voters into volunteers, and leverage those volunteers into even more voter-contacts. The goal is to reach as many constituents as possible. Data has proven that the best way to maximize outreach is to connect with voters where they are; today, that means we need to reach them on their cell phones and on social media.
Campaigns that want to expand their voting base and turnout need to think about their digital volunteering infrastructure. Campaigns that don’t have this sort of infrastructure need to build one (we can help with that), and those that do have this sort of infrastructure should work to improve and scale it (we can help with that, too).
Continue reading “Digital Volunteers: What They’re Good For”