Campaigns today are looking past traditional means of mobilizing voters to meet the digital age ‒ Facebook posts can also impact how people vote. This is especially important for progressive campaigns hoping to engage the rising American electorate: 88% of millennials and 74% of minority voters use Facebook on a daily basis. Campaigns must learn how to reach their target universe in the digital age of politics.
So what kind of content best drives engagement on social media? Videos, videos, and more videos!
Short, compelling videos ‒ not wordy posts ‒ have the biggest impact on social media. Facebook posts with videos attract 3x more likes than text-only ‒ and people gaze 5x longer at videos than static content. Campaigns can optimize voter outreach online with a high volume of low-cost videos. Remember that the best videos are those built for social media. As Facebook’s Sheryl Sandberg put it, “the most effective video ads are really built for social.”
Continue reading “Tuesday Tips: How to Drive Voter Engagement with Digital Content” →